Steve Jobs – Business strategy. Start with your customer and work backwards to a product or service

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Steve Jobs – Business strategy. Start with your customer and work backwards to a product or service

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Yes Mr. jobs you’re a Brighton and watching Miami Eric Young sad and clear that had several counts to discuss you don’t know what you’re talking about I would like for example for you to express in clear terms how they Java Indonesia incarnations addresses the ideas embodied and opened up and when you’re finished with that perhaps you could tell us which you personally have been doing for the last seven years you know you can please some of the people some of the time but one of the hardest things when you’re trying to affect change is that people like this gentleman are right in some areas I’m sure that there are some things open doctors probably even more than I’m not familiar with that nothing else out there does and I’m sure that you can make some demos maybe a small commercial app that demonstrates those things the hardest thing is what how does that fit in to a cohesive larger vision that’s going to allow you to sell eight billion dollars ten billion dollars a product a year and one of the things I’ve always found is that you’ve got to start with the customer experience and work backwards to the technology you can’t start with the technology and try to figure out where you’re going to try to sell it and I’ve made this mistake probably more than anybody else in this room and I got the scar tissue to prove it and I know that it’s the case and as we have tried to come up with a strategy in a vision for Apple it started with what incredible benefits can we give to the customer where can we take the customer not not starting with let’s sit down with the engineers and and figure out what awesome technology we have and then how we going to market that and I think that’s the right path to take I remember with the laser writer we built the world’s first small laser printers you know and there was awesome technology in that box we have the first canon laser printing cheap laser printing engine in the world in the United States here at Apple we had a very wonderful printer controller that we design we had Adobe’s PostScript software in there we had Apple talk in there just awesome technology in the box and I remember seeing the first printout come out of it and just picking it up and looking at anything you know we can sell this because you don’t have to know anything about what’s in that box all we have to do is hold that something good you want this and if you remember back to 1984 before laser printers it was pretty startling to see that people went wow yes and that’s that’s where Apple’s got to get back to and you know I’m sorry that opened Doc’s a casualty along the way and I readily admit there are many things in life that I don’t the faintest idea what I’m talking about so I apologize for that too but there’s a whole lot of people working super super hard right now at Apple you know avi John Marino Fred I mean the whole team is working burning the midnight oil trying to and and people you know hundreds of people below them to execute on some of these things and they’re doing the best and I think that what we need to do and some mistakes will be made by the way some mistakes will be made along the way that’s good because at least some decisions are being made along the way and we’ll find the mistake we’ll fix them and I think what we need to do is support that team going through this very important stage as they work their butts off they’re all getting calls being offered three times as much money to go do this without the valley’s hot none of them are leaving and I think we need to support them and see them through this and write some damn good applications to support Apple out in the market that’s my own point of view mistakes we made some people will be pissed off some people will not know what they’re talking about but it’s I think it is so much better than where things were not very long ago and I think we’re going to get there so I think we’ve got time for just

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Posted by Ian

Ian has marketed for some of the world's best-known brands like Hewlett-Packard, Ryder, Force Factor, and CIT Bank. His content has been downloaded 50,000+ times and viewed by over 90% of the Fortune 500. His marketing has been featured in Forbes, Inc. Magazine, Adweek, Business Insider, Seeking Alpha, Tech Crunch, Y Combinator, and Lifehacker. With over 10 startups under his belt, Ian's been described as a serial entrepreneur— a badge he wears with pride. Ian's a published author and musician and when he's not obsessively testing the next marketing idea, he can be found hanging out with family and friends north of Boston.

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