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Lifetime Value: Understanding The Metric That Drives All Marketing


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It's the metric that drives all marketing. It determines how much you can spend, it determines how much you make. It decides whether any marketing channel is profitable. It determines your CPC, your ROI, and everything in between. I'm talking about Lifetime Value, or LTV. It's one of the most important metrics to understand in…

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When and How Much Should a Startup Invest in Branding?


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The marketing strategies that startups should use are very different than those that big companies use. Startups often get in hot water by imitating big brands. When startups see brands like Dove, Toyota, and American Express spending big bucks on fancy commercials, they often think that's what they should do as well. More specifically, even without…

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The 18 Highest ROI Marketing Channels – and When to Use Them


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There are hundreds of marketing channels to choose from. Which one’s the best for your business? Which one can bring you the highest return on your time, energy and money? Unfortunately, there's no one size fits all marketing plan. What brings in droves of customers for one company might be complete flop for another. The…

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$100,000 a Year via AdWords: Marketing Lessons from the #1 Thai Language Course


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Learn Thai from a White Guy has both an amazing name, and an amazing business. In just a few years, it's gone from startup to the #1 Thai language learning course in the world. The course generates over $100,000 per year, using marketing strategies that need very little management. I had the opportunity to sit down…

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An In-Depth Look at Blue Apron’s $100 Million Marketing Strategy


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Blue Apron has over 1 million customers, and has sold well over 10 million meal kits. They've single handedly pioneered the entire meal delivery industry. To create the kind of growth they created, they used several innovative marketing strategies. They were early adopters in podcast advertising, created a truly unique referral program, and manage a…

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How We Raised $177,226 on Kickstarter – and Got in Men’s Health


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How do you take a product that nobody’s heard of – starting with zero brand recognition and no email list – and get thousands of people to buy it right out of the gate? Successfully launching a new product involves co-ordinating a wide variety of marketing strategies, weaving them together in a way that gets…

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