Distribution Channels – Apple

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Distribution Channels – Apple

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As the most successful store in America per square foot Apple has mastered delivering value to their customers Apple chooses to conduct its business in a very unique way using distinct layouts and recognizable floor patterns Apple stories have a very welcoming environment Apple employees are trained not to sell products but to inform the customers and a system of everything they need the products will sell themselves they collaborate with the customers to find a solution to everyone’s individual problem within the stores the products are separated by products families apple cups deals with other retailers like Best Buy to showcase their product in its own group for example Best Buy tablet section might be advertised as iPads and PC tablets this diversification is why Apple has itself so far ahead of the game next Apple relies on its retailers heavily to maintain a steady growing source of revenue with only around 250 official Apple stores in the US is logistically impossible to meet the demands of all Apple customers from just these few stores they rely on companies such as AT&T Verizon and Sprint who have over 5,000 locations nevis to sell iPhones at a counter price the secondary market for iPhones is remarkably constant as Apple offers no volume discounts on their iPhones when selling to other companies they maintain super tight channel control over their products using this philosophy basically by having unmatched channel control in the electronics industry Apple maintains a steady revenue and gain leverage when negotiating with players in the distribution channel

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Posted by Ian

Ian has marketed for some of the world's best-known brands like Hewlett-Packard, Ryder, Force Factor, and CIT Bank. His content has been downloaded 50,000+ times and viewed by over 90% of the Fortune 500. His marketing has been featured in Forbes, Inc. Magazine, Adweek, Business Insider, Seeking Alpha, Tech Crunch, Y Combinator, and Lifehacker. With over 10 startups under his belt, Ian's been described as a serial entrepreneur— a badge he wears with pride. Ian's a published author and musician and when he's not obsessively testing the next marketing idea, he can be found hanging out with family and friends north of Boston.

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