What’s everyone’s marketing tech stack and why?
List out the technologies you use on a regular basis and why. Also, curious to see if there are any systems you used and discarded for a specific reason...
Title
CMOSpecialties
Here’re the ones I always depend on for:
1) Creation – Google Apps (Google Docs), Photoshop, Adobe InDesign
2) Distribution – Hubspot/Marketo, Buffer, LinkedIn, Twitter
3) Insights – Google Analytics, Hubspot/Marketo reports + analytics, Salesforce
4) Experience – AddThis, Wistia + Soapbox, Zoom, Optimizely
Used to use Trello for collaboration with our marketing teams, now we use monday.com – which we’ve found useful for working with third parties and tracking progress on projects.