How Can You Impact Employees Motivation in a Digital Agency

Motivated employees are one of the key ingredients that make up a successful business. In fact, studies have shown that organizations with engaged employees outperform those with low employee engagement by as much as 202%. However, in recent years business owners and managers have been having difficulties finding ways to motivate their employees in an environment that is constantly becoming more digitalized as some of the traditional approaches to employee motivation just don’t seem to be having the expected effects. This is especially the case in digital agencies who tend to hire remote workers in order to save money and find more talented individuals. Fortunately, there still are effective ways to engage your employees in the digital environment that you may not have tried yet. So, to help you out, today we are going to take a look at how you can impact employee’s motivation in a digital agency.

The tried and tested methods

While some traditional approaches to employee motivation may not have the desired results some of them will still get you what you want. The reward system has always been a great way to get your employees to stay both loyal and engaged when working for your business but there are many ways to reward your employees other than just giving them a raise. In fact, you can give them rewards that won’t cost you as much but will still have the same effect. One of the most widely used ones is flexible schedules. People value their free time a lot, especially the younger generations, so giving them the ability to create their own schedules the way it suits them will not only motivate and engage them but will also make them thankful for that opportunity. On top of this, there are many different life quality improvements you can offer them in order to motivate them. For example, you can give them personalized employee income cards which have many additional benefits, such as giving your employees easier access to their money but will also make your life a whole lot easier as they will allow you to automate the whole payroll process. At the end of the day, the little details that show your employees you care about them will be the things that are going to motivate them the most.

Focus on their growth

Another good way to motivate your employees is by giving them chances to grow and expand their knowledge. This doesn’t mean you have to pay for expensive seminars and training sessions, but just giving them constant and constructive feedback is enough. This will make them notice that you want them to improve which will motivate them to do just that. Remember that the key to successfully utilizing feedback for motivation is honesty. This means that you shouldn’t just praise everything that they do, instead be honest and tell them if they are doing something wrong even if you feel it will put you in an awkward situation. People tend to learn from their mistakes and giving them only positive feedback will ultimately have a negative effect on their motivation, as it will make them think they don’t need to put any more effort into their job.

Keep remote employees on schedule

Finally, one of the issues with remote workers is that you can’t really follow their progress on tasks and be sure everything will be done on time. Working from home means that a person has to deal with a lot of distractions that can significantly impact their productivity. On top of this, many digital agencies don’t give their employees defined time frames for finishing their tasks which sometimes leads to delay. To fix this and keep them motivated you can implement many different task management applications into your businesses’ operations which will allow your managers to make sure everything is completed on time but will also motivate your employees to meet deadlines and finish their tasks as soon as they possibly can.

Conclusion

Motivating employees in a digital agency can be hard to achieve but it’s most certainly not impossible. However, it will require of you and your management do take a more proactive role when it comes to managing employees but the benefits you are going to start seeing will pay off in no time. Remember that motivation can fade easily which is why the goal of motivating your employees is not something that you reach and stop doing. Instead, you need to constantly keep working at it to keep them engaged and continue reaping the rewards.

Written by Jacob Wilson

Jacob Wilson is a business consultant, and an organizational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for Bizzmarkblog.com.