What’s the most successful piece of content you’ve ever created and why?
Give me your best examples, I'd love to capture the WHY behind the reason this piece of content took off for the benefit of the MS community.
Title
FounderSpecialties
We ran an industry-level report detailing benchmarks and best-practices gathered via survey across a wide range of company types and sizes. The final report has produced over 40,000 downloads from household names across the world.
I also think we got a bit lucky. We were in a ‘hot’ space that consistently looked for benchmarks, so the demand was already there. Overall tho, reports have proven to be a powerful lead generation tactic.
Title
DirectorSpecialties
Brand spotlights/interviews with a big brand – in this case it was a very famous retail brand. Once we published it, their whole marketing + PR team started promoting across their channels and that more than tripled our visits and CTA downloads.