Effective marketers know that people do not want to be pushed to a product (offering, idea, point of view) but drawn to it.
Marketers at the top of their game ably use techniques and media to create an environment in which buyers – who may not even recognize that they are in the market – are drawn to the awareness of need or desire, and are artfully encouraged to make the connection between problem and solution on their own.
The most effective marketers enjoy watching a skilled magician, for their work is more similar than people think.
Hey Michael,
You have very well described about marketing. Great marketing activity gets brands an unfair share of attention in a truthful and relevant way. I have been working in marketing for past 8 years, I don’t consider myself an expert because there is still so much to learn in marketing. Marketing ideas are born every day and it makes for an exciting career, I am known for my skills in SEO, Paid advertising, and PR.