Online marketing tips for small businesses

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Online marketing tips for small businesses

Take advantage of these marketing strategies

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Jacob Wilson
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Jacob Wilson
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As a small business owner with a small budget in place, marketing your services or products effectively can be a challenge. However, it isn’t entirely impossible. Small companies have multiple ways to market their products these days, and the online method is one of the most efficient. There are 4.1 billion users online as of December 2018. That is a big audience.

A constrained budget is a common part of any small company, but it doesn’t have to constrain your results. Little thing like knowing your audience can go a long way, while different tweaks can help you improve your conversion rates. This is precisely the reason why, in this post, we’ve prepared for you some of our top picks when online marketing is in question.

Conduct webinars

Many marketers don’t create webinars because they are useful to their audience, instead, they produce them because they’re a great lead generation tool. As such, you can use webinars to create a list and generate leads. Experts say that some webinars even see a 70 percent rebound effect comprised of those who viewed the live broadcast as well as people who just hopped in. Webinars are also more interactive and easily keep the attention of potential customers or leads.

Just ensure that your webinar has valuable and relevant content (that is, content that is relevant to your target audience), and that it’s well-organized and hosted by someone who has experience running or conducting a webinar. Resist the temptation to host the biggest webinar about a general topic. Rather, focus on a highly specific content idea that allows you to go into great detail. This will make it easier to concentrate on the topic and not leave it altogether.

Customer loyalty program

Customer loyalty is their willingness to purchase from or follow a brand online, and it’s the result of positive customer experience and customer satisfaction. While it sounds obvious that brands want to provide great customer experience online so customers will continue purchasing from them or subscribing to them, customer loyalty is paramount to business success and is one of the most efficient online marketing strategies.

For instance, you can offer a loyalty program to your brand’s social media followers or frequent buyers by rewarding them with a universal gift card, free merchandise, coupons or discounts on your goods.

A for-profit company needs to attract and retain loyal customers who follow it online. Loyal clients convert and spend more, all while telling their friends and co-workers about that brand. Word-of-mouth marketing is more effective in driving new clients than branded content or traditional advertising.

Target the right kind of audience for your products

This is one of the most crucial online marketing tips for small companies. Having a simple solution for your clients to find you means nothing until you have a clear idea about who your target audience is. Do your research and draft out the persona of a potential customer. Otherwise, the advertising money will be ill-spent.

We aren’t suggesting that you need to hire a research professional or purchase a comprehensive industry analysis. A buyer’s persona is developed via research, interviews, and surveys. Here are a few ways for gathering data about your brand’s buyer’s persona:

  • Follow closely your sales team’s feedback on the leads they’re interacting with most. What generalization do they make about the different kinds of customers?
  • Look through your contact database to discover indicators about the manner in which leads or clients find and consume your content.
  • Interview clients and prospects, either over the phone or in person, to find out what they like about your service or product.
  • When you create forms to use on your site, use form fields that capture crucial personal information.

80 percent of your leads will come via smartphones

Most small businesses have websites which are used for lead generation purposes, hence it is important to ensure that it is simple for a client to contact your company or request information on a smartphone, as this web traffic source continues to dominate the web. Make it easy for your mobile traffic clients to contact you – without the need to scroll down or navigate outside your site.

When you rearrange your conversion process to be simple and effortless, you will often see your conversion rates improve dramatically. The average consumer is low on time and will not go out of their way to find out how to contact your brand, so place it directly in front of them when they land on your website through their mobile device.

While more and more businesses are spending more and more cash on digital marketing, they often forget that small things can be incredibly effective. Small companies can take advantage of different free tools to collaborate globally and compete against large corporations. Marketing key terms like SEO, CRO, and content marketing can be learned. All you need is some time and effort.

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Written by Jacob Wilson

Jacob Wilson is a business consultant, and an organizational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for Bizzmarkblog.com.

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Ian
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Ian

Nice article Jacob! I’d add local SEO to the list which can be very effective for SMBs.

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Ivaylo

Really insightful read Jacob, we haven’t seen much traction with webinars so far though. But I would also recommend video marketing to your list, as well was trying out conversational marketing. Video marketing in particular is picking up fast right now – put your marketing, product and even sales people in front of the camera and make them be genuine about their story!

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Stepahny Roby

I really like the useful tip for the way attract customers with online marketing for small business. As we are coffee roasters in Sunshine Coast, currently working with a leading online marketing Sunshine Coast to promote our products through online store. Here i got awesome tips to implement in our marketing strategies. Thanks for sharing.

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