Hello, all you marketers out there. My name is Ian from marketingstrategy.com, and you’re listening to another marketing strategy talk. I had the pleasure to sit down with Nick Bennett of Clari. Nick is the head of field marketing and a leading voice on field marketing on LinkedIn right now. And for those of you that aren’t too familiar with what field marketing is or why it’s super important to organizations, don’t worry, we covered that. We also dove really deep into some of the campaigns Nick has utilized to drive big revenue results for his sales team at Clari.
In this marketing strategy talk, Nick walks us through how he’s disrupting the field marketing discipline by creative approaches to prospecting like a Star Wars premiere campaign and how he accelerates pipeline with Uber Eats gift cards and MasterClass subscriptions. This talk is jam-packed with value and creative marketing ideas. I’m telling you, you’re not going to want to miss it. So sit down, get comfortable, throw on the headphones and let’s get to it. Don’t forget to follow us on Facebook and LinkedIn. Of course, visit us at marketingstrategy.com, where you’ll find the most effective strategies for rapid growth for marketers by marketers, till next time.