In today’s healthcare industry talent acquisition is a real challenge, especially given the shortage of a skilled workforce. Healthcare providers are more than ever in search of clinical and non-clinical roles and of course, they want to attract top talent.
With fierce competition in the industry, it is essential to tailor recruitment strategies to candidates’ needs. To stay competitive, healthcare providers need to take advantage of comprehensive recruitment marketing to attract and hire the best candidates on the market.
Let’s take a look at some of the best strategies to build a team full of talent.
The value of a successful recruitment marketing strategy
Marketing your organization to the best and the brightest on the market is a sure way to attract more talent. Building a strong online presence where you can communicate your message and connect with potential candidates is a must.
There are a couple of important things to consider when in search of talented new workers, and they all come down to a well-thought-out marketing strategy. Tailoring an employer brand story and sharing it on your website and social media can help in grabbing the attention of new healthcare graduates.
Healthcare recruitment companies can help you find, engage with and develop great talent. If you’re looking to attract the best candidates across Australia and New Zealand, Pettit Pharma & Device Search recruitment agency can help your organization in the process and add top talent to your team without any hassle.
The importance of employer branding
First, you need to build a strong employer brand and communicate your organization’s values and mission to your potential candidates. Furthermore, to attract like-minded candidates, it is vital to present the experiences and achievements of your organization’s current workforce.
Providing applicants with an authentic look inside your organization and telling the real stories of your employees progressing within the company are a part of good employer branding.
Don’t forget to take advantage of social networks. The majority of young talents connect with professional organizations via social media platforms, so use the opportunity to gain their attention.
A modern and up-to-date career page is a must
A strong recruitment marketing strategy requires a positive candidate experience, meaning you will need to keep your career site up to date. It has to be mobile-friendly, too. A career page is usually the first contact candidates will have with your company, so invest in good design and engaging content.
Don’t miss out on the opportunity to provide the applicants with the information that is the most important to them. Information about the company’s values and culture are what new talents, especially millennials, are going to look for first.
More than 75 percent of millennials consider how they will fit into the company’s current staff and culture when evaluating potential employers. Career potential is the next thing young job seekers are looking for when considering job openings.
The salary information, employee benefits and basic company information should also be available.
Simplify the application process
Using long and time-consuming applications to gather all the information from the candidates can have a detrimental effect on the very brightest new minds you want to attract. Lengthy, difficult to navigate and non-mobile responsive forms may turn off qualified candidates.
A large portion of applicants, especially millennials, use their smartphones to search for jobs. You can increase your chances of talent acquisition by making the application process simple, fast and straightforward. Optimized application forms have significantly higher completion rates. Actually, if you reduce the length of the application process to 5 minutes or less, application conversion rates can go up by 365 percent.
To find an excellent fit for your organization, offer an abbreviated form to the applicants for the first interaction. This will surely result in more submissions. Recruiters can then scan the collected information and invite the candidates they are interested in to fill out longer applications.
Act quickly with healthcare talent
Prepare to move quickly, even to extend an offer the same day an eligible candidate applies. When it comes to urgent roles, same-day hiring can be a sound and practical option.
Implementing the right recruitment strategy can reduce the time needed to fill highly demanded roles. Regular hiring events and interviews throughout the year are a clever way to form relationships with new healthcare talent on the market. This can help your company acquire qualified candidates when a job opening emerges.
The shortage of competent healthcare labor means that healthcare organizations need to take steps to align their recruitment procedures with candidates’ needs. Implementing effective recruitment marketing is the best way to increase success in winning over skilled and talented individuals.
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