Examining the Importance of Infographics for Digital Marketing

These days the almighty infographic is one of the most popular buzz words in the visual content talk. Easy to share and capable of transforming regular text content into easy-to-devour visual content, many infographics achieved viral popularity. Let’s look at the other advantages of infographics for digital marketing and SEO campaigns.

Growing interest

One of the reasons why infographics are so effective as content and digital marketing tools is that people tend to be more attracted to pages with visual content than just plain text. Business managers and digital marketing professionals can take advantage of this to continually boost interest in their content by using infographics as a powerful tool for engaging a wide target audience. That’s why the process of creating an infographic should include creative talks and customer feedback to get a truly effective end-result.

Show before you tell

In nature, about 90 percent of the information that reaches our minds is visual. Visual means of communication like pictures, charts, graphs, and other graphical means are found to be much more effective in grasping the audience’s attention than just words. Textual content and graphics may not be as effective side by side as when they’re smartly combined into an infographic that combines the perks of both mediums.

Enlarging subscriber base

Infographics are capable of generating more likes, shares, comments and other social signals, which all contribute to your SEO strategy. By using visual means, the information that you want to disseminate can bring you even more readers, followers, and subscribers. This approach to follower engagement can be highly beneficial to your business, as up to 60 percent of consumers are expected to contact you if the visual elements they see in your infographics are relevant to their needs.

Content going viral

If you have the means and knowledge to merge the potential of photos, graphics, and texts into an engaging infographic, you can hope for an increase in viewing up to 48%. A recent study found out that personalized content that include visual elements are likely to generate up to 94 percent of more views than pages of text alone. Besides, just adding photos to go along with the article increases page views to 14 percent. As a result, your readers and subscribers may like they see and show their appreciation through likes, shares, and posts of their own.

Streamline your content

About 67 percent of consumers admitted to valuing clear and structured visual elements far more than textual and image-less content. In this sense, a well-put-together infographic can contribute to a better understanding of your content. Still, not all infographics are made equal, and the best ones are the work of professionals who invest all their knowledge to create a perfect visual substitute for textual content.

Boosting social currency

When deployed alone, infographics have little impact on SEO, but provide a favorable social currency that can be used in conjunction with other web design elements to achieve better ratings. Since backlinks are generated by individuals that link back to your website, infographics have an important role in generating more inbound links. Not only do they inform the audience of what you do and sell, but infographics are also shared and embedded in social media and other channels over and over, generating valuable backlinks to you every day.

A great linkable asset

For content to be considered linkable, it needs to be visually attractive enough to cause attention, and simultaneously provide great and useful information. If readers find the answer to their problems, they will happily share your work on their social media pages and in some cases even on their own websites and blogs.

Visitors staying longer

Apart from their ability to attract inbound links, infographics can also increase the stick times, compelling website visitors to stay longer and absorb more of your content. With higher stick rates, you increase the probability for search engines to recognize the importance of your content and rank it higher as a valuable source of information.

With the aid of infographics, your digital marketing strategy can deliver quality content to your audience while increasing the number of visits, subscribers, and eventually, leads.

Get the Strategies

Get the latest posts delivered to your inbox for free.

Written by LillianConnors

Lillian believes that the question of business goes far beyond the maximization of profit through different money-grabbing ploys. Instead, she likes to think that ethical principles should be at the core of every commercial venture, paving the way for much more balanced distribution of wealth on a global scale. As a seasoned business consultant, she tends to advise her clients to always focus on sustainability, rather than on some questionable get-rich-fast schemes.