B2B MBA: Demand Generation Bootcamp

 
In this entry-level Bootcamp course, we lay the foundations for an effective and modern B2B Demand Generation program. We cover the most cost-effective channels to start with all the way to the channels you should utilize to scale your business. In this course, we’ll teach you how to:

• Generate more leads for your B2B business
• Start with the marketing channels that will produce
• Maximize your marketing spend and reduce Customer Acquisition Cost
• Engage your target audience to drive meaningful sales opportunities
• Integrate effective inbound and outbound strategies into your program
• Develop the marketing framework you’ll need to close more business and beat your competition
• And so much more!

THIS COURSE IS FULL. Please add your email to join the waitlist and we’ll reach out to you when the next sessions open up!

Your Instructor Ian

Ian has marketed for some of the world's best-known brands like Hewlett-Packard, Ryder, Force Factor, and CIT Bank. His content has been downloaded 50,000+ times and viewed by over 90% of the Fortune 500. His marketing has been featured in Forbes, Inc. Magazine, Adweek, Business Insider, Seeking Alpha, Tech Crunch, Y Combinator, and Lifehacker. With over 10 startups under his belt, Ian's been described as a serial entrepreneur— a badge he wears with pride. Ian's a published author and musician and when he's not obsessively testing the next marketing idea, he can be found hanging out with family and friends north of Boston.