We usually begin our services by holding strategic and tactical planning sessions. During these meeting, we determine with our client the responses to a 26-point questionnaire, which enables us to uncover the entire scope of our client's situation from a marketing perspective. The strategic portion of the marketing plan defines the target markets and determines what to say and how to articulate communications to each. Upon completion, we will have uncovered thorough answers to each of the seven points of The Marketing Formula. From this, we create the Primary Letter, the template that serves as the source of all content for our client's future promotion. Usually, we develop one Primary Letter for each target market.

The tactical plan is the portion of the plan that defines how we will implement the strategy. This includes the specific actions that will be undertaken, which we call targets. Each target includes a deadline for completion and defines who is responsible for completion of the action. The tactical plan also includes budgeting, establishing priorities, and measuring and analyzing results.

One we have completed the written planning document, we oversee the implementation and completion of each tactical plan target. This includes all promotional actions as defined by the tactical plan.

Business Builders and our strategic partner handle the design of all of the promotion. This allows for continuity, as we are each on the same page once the strategical and tactical plans have been finalized. These in-house services include copy writing, promotion design, public relations, website design, search engine optimization and web hosting. We do draw on outside sources for specific projects that lie beyond our every-day operations. These include printing, photography, fulfillment (mailing house), and video development. We have a close working relationship with all of our vendors.

We draw on marketing research during the planning process, as required. Some of this intelligence includes researching demographics and competition. We also conduct marketing surveys, when needed, to ensure we uncover the right strategy. Test marketing is also routinely used to guarantee success before we launch a major campaign on behalf of our clients.

We advise and coordinate the social media actions of our clients as needed. This includes creating blogs, and coordinating specific activities of clients. We assist with all major social media including Facebook, LinkedIN, Twitter and YouTube.

Sometimes our clients have issues that must be resolved before launching an aggressive marketing campaign. We may help with recruiting or train staff in customer relations and selling. We also help businesses uncover and implement innovative ideas that will separate them from their competitors and make them the obvious choice to do business with. Tasks sometimes include writing job descriptions, formulating company policies, and establishing employee training programs.

The goal of the strategies we develop is to convince our clients' prospective customers they would be making a huge mistake to choose anyone but them for the type of services (products) they provide. Branding is the method used to cause communications to stick in the minds of our clients' potential customers. This includes determining the brand promise, developing a logo and consistent design for marketing communications, creating easy-to-remember contact information, and ensuring the consistent look is widely disseminated.

We develop media plans, write news releases, plan and coordinate events, and establish relationships with the media on behalf of our clients. When a client requires a national or wide regional media campaign, we partner with a PR firm that we have a long-standing relationship with.