How Business Builders Sizes Up: Key #1: Qualifications

Marc Aronson, our founder and CEO, has been in the marketing field for his entire career, over 30 years. He is a graduate of the school of marketing of Arizona State University, the fifth highest rated business school in the western United States. All of his post graduate studies have been focused on marketing, including marketing research, consumer behavior, advertising, public relations and sales.

Mr. Aronson started his career as a marketing research coordinator for a furniture manufacturer and retailer in New York City during the 1970's. He later served as a telemarketing manager and then spent several years running hospital marketing departments. His last position, prior to launching Business Builders, was vice president of planning and marketing for a health care system that was the market leader within its service area. He established Business Builders in 1990. In 1996, Mr. Aronson was elected president of his local chamber of commerce (Santa Clarita Valley), one of the ten largest in the state of California. For several years, he served as a member of the California Chamber of Commerce Small Business Committee.