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Business Builders
26893 Bouquet Canyon Rd. #187
Santa Clarita, California, 91350, USA
Phone: (661) 513-0574
Fax: (661) 263-3164
e-mail:
dominate@marketingstrategy.com
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Dominate Your Competition
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Writing press releases
We can help you write news releases. If, however, you choose to write them yourself, there are several things you should know. First, news releases should be double spaced, contain strong lead paragraphs and get to the point quickly. News writers are deluged with releases on a daily basis and they're read quickly, adding to the importance of a strong leading paragraph.
News releases also should:
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Be no more than three pages long.
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Be on letterhead.
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Contain a contact name and phone number.
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Include a brief headline.
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Stick to facts.
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Avoid technical language.
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Be delivered to the media prior to the release date.
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Using Your News Releases in Promotion
As president of our local Chamber of Commerce, I was given the opportunity to throw out the first ball at a Dodger game. This story, of course, was covered in our local paper. We then made reprints of this article and sent it along with other promotion to thousands of local business owners. This added credibility to our services and significantly improved the response from our mailings.
Copyright © 2007, Business Builders. All rights reserved. None of this material may be copied or reproduced without expressed written permission from Business Builders.
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