How to Choose a Marketing Company: Key #5: The Marketing Formula: Low-Risk and
No-Risk Offers

No-Risk Offers

You cannot provide thorough education in your ads due to the high cost of space or air time. Therefore, you need to offer a way for people to receive more information about making a selection in your product or service category, as well as to inform people why your product is the best choice. You can do this by inviting people to visit your Web site or to order a report, CD or DVD that provides additional information.

By inviting people to receive more information, you allow yourself the opportunity to build a database of prospects. This is essential because one of the biggest mistakes you can make is to assume that people will buy now or never. The fact is, in most cases, only a small percentage of people are ready to purchase a product or service when they first read, see or hear an ad.

Low-Risk Offers

A few of your prospects may be ready to buy when they first see your ad. Therefore, you want to make trying what you have to offer as painless and as risk free as possible. Offering something for free, money back guarantees, etc., is the right way to establish an initial relationship with your client. You can find some way to apply this to nearly any product or service. Doing so will get the highest percentage of those who are ready to buy to take action, assuming the other components of the marketing formula have been applied correctly.

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