How to Choose a Marketing Company:
Key #7: The Master Letter

Your master letter is a summary of your marketing strategy. It includes all of the components of an ad per the marketing formula. It is as long as it needs to be; usually two to three pages. It does not go into the detail of a full report, like Business Builders' report, which you can download from this Web site . Once completed, however, it serves as the source you use to draw from to create all of your promotion; print ads, radio and television commercials, direct mail, reports, CDs, DVDs, Web sites, etc.

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