|
Economic Considerations Although the economy seems to be getting better, we believe this is likely only temporary. Most of the online sources we pay attention to proclaim that the combination of the growing Middle East crises, countries moving away from the dollar as their reserve currency, the skyrocketing national debt, and the deteriorating situation in Europe will eventually cause the Fed’s policy of quantitative easing to fail. These sources proclaim it is not a matter of if, but only a matter of when. Nothing, they say, will stop the number of foreclosures and unemployed from eventually escalating. They believe even fewer people will be buying and when they do, they will be forced to spend less. (We will gladly provide you with the sources we obtain our economic news from on request). When planning for the future, we believe business owners should be prudent. You need to consider the dangers of a worsening economy along with the soaring popularity of the Internet. Internet Considerations Due to the growing popularity of the Internet, people have become better informed and more demanding when choosing whether to purchase and whom to buy from. We believe this trend will continue to grow. Due to the economy and the expanding Internet culture, we perceive businesses must become much better at marketing, as, in most cases, the only viable solution for many may be to greatly increase their market share. But how? The Marketing Formula Business Builders has spent 11 years developing and perfecting a system that will work for virtually any business during tough economic times. We call this solution The Marketing Formula. Our recommendation for you is to learn this process and apply its steps diligently and correctly to all of your marketing communications. If you do, you will have the best shot at sustaining your business’s viability and flourishing despite the troubled economy. And if by chance the economy somehow does soon recover, you will be way ahead of the game. 1. Be superior. You need to deliver better quality services and customer service than your competitors. If your business does, you are in a position to develop a powerful marketing program. Should you first need to raise your standards, Business Builders can get you there via the application of our Innovation Formula. Learn more... 2. Capture attention. Any promotion you do must first grab attention. This is done through the headline of your ad, brochure, or web page. There are three ways to capture attention. The only one that allows you to complete the steps of The Marketing Formula we call emotional hot buttons. Learn more... 3. Promise to educate. Once you have your prospective clients’ attention, you must keep them focused. Do so by informing your potential clients you are about to provide information that will be invaluable to them. Learn more... 4. Educate your prospects. Furnish prospective buyers with what they need to know and the criteria they should consider when choosing the type of services you provide. Learn more... 5. Present why people should choose you. Compare what you offer to the important criteria you have guided them to understand and consider (in step 4). Learn more... 6. Provide evidence. Just stating you are the best choice is rarely believable. Instead, present evidence that backs your claims. Include such things as testimonials from clients and referral sources, Better Business Bureau and professional association ratings, client satisfaction survey results and awards you’ve won. Learn more... 7. Make a low risk offer. The less risk prospects feel in choosing a business that provides the type of services you offer, the easier it is to win them over. Consider offering a free or reduced-price introductory service. Also, offering a free report allows you to provide additional information to further educate prospects who are not yet ready to make a decision. Learn more...
|
 |
 |
