How to Choose a Marketing Company:
Key #3: Experience

Studying and applying... this what it takes to excel at marketing. All great marketers have successes and failures. Marketers must learn from their mistakes. The consultant you hire should be a walking marketing history book on applying the laws of communication, the marketing formula, marketing strategy, tactics, marketing research, analyzing a business’s limitations and potential, competitive analysis, copywriting, Internet marketing, design that sells, public relations, media selection and sales strategy.

Question those you are considering about their biggest successes and failures in marketing. Then ask what they’ve learned from these experiences. Ask about their experience applying the components of marketing mentioned in the above paragraph.

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