How to Choose a Marketing Company:
Key #2: Continuing Education

Marketing is a dynamic field and requires continuous study. Consultants should be ceaselessly studying writings by leading marketers like Al Ries, Jack Trout, Sergio Zyman, Seth Goddin, Jay Abraham, Richard Harshaw, Jay Conrad Levinson and others who are on the cutting edge.

Ask those you are considering what authors they have read and how they specifically apply their readings to the services they provide.

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