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The Marketing Formula

1.
Provide a superior product or service
2.
Grab the attention of your prospects through headlines that push their biggest emotional hot buttons
3.
Hold your prospects' attention by informing them you are about to provide valuable information
4.
Provide information prospective buyers need to know in order to make a logical decision
5.
Present your case for your product or service
6.
Back up your claims with convincing evidence
7.
Lower or remove risk to make trying your product or service comfortable for your prospects and offer additional information to prospects who are not yet ready to buy