Components of an Effective Marketing Plan

Offering a product or service that can be honestly perceived as being better that the competition's in terms of quality and/ or customer service.

Carefully determining your target markets and referral sources.

Possessing thorough knowledge of your target markets, including their exact hot buttons, and needs and wants.

Analyzing your competition carefully and correctly.

Presenting a sales argument that allows you to demonstrate that your product or service is clearly superior your competition's.

Accurately recognizing the importance of your product's and/ or service's key benefits as perceive by your target markets.

Proving your sales argument to be true to your target markets.

Understanding the basic laws of communication and how to effectively employ them to ensure your promotional campaign is a success.

Knowing how to recognize and overcome emotional barriers that prevent purchases of your products and services.

Correctly applying the marketing formula.

Using graphic images that directly relate to your target market's hot buttons.

Selecting the most cost effective media (the ones that reach the most potential buyers for the least dollars spent).

Carefully calculating a budget that will allow you to achieve your marketing goals.

Constructing a media schedule that outlines when your promotion will run and everything that must be done to get and keep it running.

Assigning responsibilities and time lines and seeing to it that actions are completed timely and effectively.