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1.
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Has at least a bachelor degree in marketing or advertising from a reputable university.
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All consultants have an MBA or a bachelors degree with at least 20 years experience
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2.
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Demonstrates that he continually reads and studies traditional and contemporary well-known authors on marketing. He can name authors and books and tell you specifically what he applies from at least a few of them.
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We will gladly discuss our readings with you
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3.
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Easily discusses his biggest successes and failures in marketing and what he learned from these. (Determine whether he is being completely honest by how sharp his response is and whether he speaks in specifics. Be skeptical of platitudes, fluff and generalities).
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We will gladly discuss our biggest successes and failures with you
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4.
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Understands the law of communication (agreement + affinity= Communication = understanding) and knows how to apply it.
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Yes. We will gladly discuss this with you.
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5.
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Understands the importance of providing a superior product or service and excellent patient relations.
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Yes. We will gladly discuss this with you.
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6.
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Knows how to use surveys to isolate what to focus on to make a medical practice perceived as being superior to its competitors.
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Yes. We will gladly discuss this with you.
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7.
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Knows how to innovate a medical practice to make it superior to its competition from the viewpoint of patients and referral sources. This includes how to make a practice run more smoothly by implementing effective managerial programs (i.e., creating organizing charts, job descriptions, employment policies, practice operations policies, morale building programs, performance measures and employee counseling techniques).
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Yes. We will gladly discuss this with you.
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8.
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Understands how to capture attention through the use of emotional hot buttons in headlines.
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Yes. We will gladly discuss this with you.
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9.
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Knows how to uncover hot buttons through surveys and conducts these surveys.
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Yes. We will gladly discuss this with you.
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10.
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Understands the importance of educating potential patients and referral sources, and knows how to interest and get them focused on an ad.
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Yes. We will gladly discuss this with you.
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11.
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Understands the importance of educating potential patients concerning how to go about selecting a medical or dental practice in your speciality.
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Yes. We will gladly discuss this with you.
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12.
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Knows how to develop internal marketing programs that improve patient retention and increase referrals from physicians, patients and other professional referral sources.
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Yes. We will gladly discuss this with you.
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13.
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Is adept at creating promotion that not only drive in new patients in but also improves the attitude of existing patients and referral sources about the practice.
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Yes. We will gladly discuss this with you.
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14.
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Understands how to build a case for a practice’s services.
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Yes. We will gladly discuss this with you.
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15.
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Knows how to write phone answering scripts and rebuttals to enable office staff to easily turn inquires into patients.
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Yes. We will gladly discuss this with you.
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16.
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Understands the importance of and knows how to systematize the entire promotional effort to attract new patients using promotional letters and other media that need to be sent on an ongoing basis.
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Yes. We will gladly discuss this with you.
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17.
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Knows how to establish a tactical plan that includes specific targets, time-lines and assignments of responsibilities.
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Yes. We will gladly discuss this with you.
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18.
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Understands the criteria involved in selecting the media for a promotional campaign.
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Yes. We will gladly discuss this with you.
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19.
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Knows how to write news release and generate publicity. Understands how public relations fits into The Marketing Formula.
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Yes. We will gladly discuss this with you.
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20.
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Understands the concepts of “no risk” and “low risk” offers and knows how to employ them in marketing a medical or dental practice.
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Yes. We will gladly discuss this with you.
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21.
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Understands what platitudes, fluff and generalities are in promotion and how to avoid them by communicating specifics.
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Yes. We will gladly discuss this with you.
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22.
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Understands that you attract attention by using emotion and sell by using logic, and can explain how to do this.
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Yes. We will gladly discuss this with you.
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23.
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Knows how to prepare a report to educate potential patients.
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Yes. We will gladly discuss this with you.
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24.
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Understands why an illustration should have a caption and knows how to do it.
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Yes. We will gladly discuss this with you.
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Total score ____
Average score ____ (Total score divided by 24)
Unless a marketing firm is referred to you by a reliable source, we suggest you interview 3 marketing consulting firms prior to making your selection. As you can see, we believe we are one of the firms you should consider. Call or E-mail Business Builders for a FREE consultation. (661) 513-0574
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